And I think too, it's like for my YouTube videos, And of course it's more- it feels more of likeĭiscussion format, 'cause it's both you and Dylan on the pod. And then on the podcast what I got was more like problem solving, a Sorts of feelings that come from the- from the daily vlog and from the YouTubeĬhannel. This like this- if you were thinking of like control board of emotions, theĭial is really high on like earnestness, excitement, optimism, adventure, those To your YouTube channel, which is, uh, the first place I had seen you. Yeah, what- I mean what I notice at least, the experience I had as a subscriber It's just something that I've been thinking about recently. I think that's like a long philosophical thing Manifests is in acting or changing who I am.īe more like the other person. I do, probably to a fault is like, I'm too agreeable and I think the way that The content, or maybe I'm just a good actor. It might be, it might be the medium, it might be the format. Or is it actually a different audience? What makes it different for you? What- what is it, is it like the difference in the medium in terms of format?
CLIPT MEDIA PLUS
Iĭon't know if I'm unique in that respect, I just think they're all like plus or I talk with my girlfriend, which is different than how I talk with Dylan.
Podcast with you is different than my YouTube vlog which is different than how But I have different voices in different places. That's very scary, I think well funny enough I think, I have different voice- Iĭon't know if this is a good thing or a bad thing, Dylan and I have a lot of I know your voice already as I listen to the, uh, Thanks for having me Jesse, stoked to be here. Henry thanks so much for coming on the show.
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You can also read the full transcript of the interview, which has been lightly edited for clarity, below. If you enjoyed the conversation and don’t want to miss future episodes, just hit subscribe on iTunes, stream on Spotify, or plug our RSS feed in your player of choice.
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This is Creator Kit, HiBeam’s podcast series on the tools that help creators thrive. With a tool and be good enough? Yes - it (Clipt) came out of a need. We're like, can we take 80% off of their plate Know, 'cause our clips, if it's a minute or a two minute clip, that's 16 Of that hard production and editing and animating off of our team's plate. In our case too, it started as building the tool to take a lot Great companies often come from the personal need of the founders, solving an everyday frustration or problem of their own. The best Creator Economy startups are often creator-led
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Shortcuts he had found for how to do my job better, faster, lazier. And when I came back, I had all these videos of like different Iceland for a couple weeks, a couple weeks ago and Dylan was doing my job in a To take the least steps to some output or whatever. Superpower is his laziness, his smart laziness. Henry and his co-founder Dylan Jardon focus on systematizing, or (as Henry calls it) being "smart-lazy" - the mindset that eventually led to the idea for Clipt. Squat all over their marketing and then give them noĬhoice but to work with us down the line. So we're like, how can we show them, in exactly their terms, There's no way that they don't share that, right? These people, myself included- we love seeing ourselves, we love talking about ourselves, it's just likeĪ very human thing. Get something, like our clips of yourself, and it offers some sort of value, We were just creating all this stuff of tremendous values for those guys.and look, they're human beings.
CLIPT MEDIA FOR FREE
Squatter Marketing is powerfulĬreating value for free (like the short clips Smart Nonsense Media produced for Sam Parr and others) is a non-intuitive but powerful way to win clients. Here are some of our favorite takeaways from the conversation: 1. On today's episode, we learn about the power "squatter marketing", about Henry's journey as a creator and co-founder, and why creator-led startups are uniquely able to identify and solve problems. He is also the co-founder of Clipt, a technology company that animates videos, podcasts, and short form content. Henry is the co-founder of Smart Nonsense Media, an agency that specializes in creating “WOW” content, fast, to build brands for creators and companies. You can also subscribe on iTunes, stream on Spotify, or plug our RSS feed in your player of choice.
This Episode of Creator Kit is also available in video form on YouTube.